Wooy
I led the full brand identity development for Wooy, including market research, competitive analysis, and the creation of a cohesive visual system across digital and physical assets.
Logo construction
Symbolism
Friendly - Simple - Practical - Trustworthy - Intelligent -
Honest - Open - Innovative - Fresh
Where the Logo Comes to Life
A glimpse into the brand’s visual expression.
Typography & Color palette
Swag - Merch
In parallel, I designed the UX/UI for the platform’s DApp, building high-fidelity prototypes for both mobile and desktop. I structured the user flow, defined the information architecture, and ensured a seamless experience through intuitive interface design.
The project was awarded first prize for UX/UI design at the Lightshift – Activate Miami hackathon in 2023.
